Xenith
Xenith
Xenith translates Electrolux’s core design DNA into a new product category, imagining how the brand could naturally expand into portable audio.
Xenith translates Electrolux’s core design DNA into a new product category, imagining how the brand could naturally expand into portable audio.
Year
2023
Mode
Team
Category
Electronics
Product Duration
4 weeks
Context
Context
Great brands are recognized long before their logo appears.
Xenith explores how Electrolux's design DNA could extend into portable audio, translating its Scandinavian restraint, premium craftsmanship, and user-centered philosophy into a product that feels both new and unmistakably familiar.
Great brands are recognized long before their logo appears.
Xenith explores how Electrolux's design DNA could extend into portable audio, translating its Scandinavian restraint, premium craftsmanship, and user-centered philosophy into a product that feels both new and unmistakably familiar.
Research
Research
The project began with an in-depth study of Electrolux's design language alongside the portable speaker market.
Analyzing brand-defining forms, materials, and interaction principles—while benchmarking competing products and user scenarios—revealed an opportunity to create a speaker that feels equally at home in modern interiors and everyday life.
The project began with an in-depth study of Electrolux's design language alongside the portable speaker market.
Analyzing brand-defining forms, materials, and interaction principles—while benchmarking competing products and user scenarios—revealed an opportunity to create a speaker that feels equally at home in modern interiors and everyday life.
Analysis
Analysis
Research exposed a gap between technically driven speakers and lifestyle-focused products.
The opportunity was to combine architectural form, intuitive interaction, and effortless portability, creating an experience that reflects Electrolux's premium identity without sacrificing accessibility.
Research exposed a gap between technically driven speakers and lifestyle-focused products.
The opportunity was to combine architectural form, intuitive interaction, and effortless portability, creating an experience that reflects Electrolux's premium identity without sacrificing accessibility.
Conceptualization
Conceptualization
The design translated Electrolux's visual language into a new product category through faceted geometry, layered surfaces, and a sculpted silhouette.
An angled speaker face improves sound projection, while a simplified control interface demonstrates how clarity often creates a better experience than added complexity.
The design translated Electrolux's visual language into a new product category through faceted geometry, layered surfaces, and a sculpted silhouette.
An angled speaker face improves sound projection, while a simplified control interface demonstrates how clarity often creates a better experience than added complexity.
Development
Development
The concept was refined through iterative CAD development, ergonomic evaluation, and CMF exploration.
Every element—from internal packaging and acoustic volume to the tactile control knob and integrated carry strap—was optimized to balance usability, portability, and brand authenticity.
The concept was refined through iterative CAD development, ergonomic evaluation, and CMF exploration.
Every element—from internal packaging and acoustic volume to the tactile control knob and integrated carry strap—was optimized to balance usability, portability, and brand authenticity.
Impact
Impact
Xenith demonstrates how thoughtful brand interpretation can unlock new product opportunities.
By combining intuitive interaction, inclusive usability, and a distinctly Electrolux aesthetic, the concept expands the brand into portable audio while remaining true to the values that define it.
Xenith demonstrates how thoughtful brand interpretation can unlock new product opportunities.
By combining intuitive interaction, inclusive usability, and a distinctly Electrolux aesthetic, the concept expands the brand into portable audio while remaining true to the values that define it.
Reflections
Reflections
Thinking…
More Works More Works
Let'S WORK
TOGETHER
BASED IN INDIA,
ASIA
PRODUCT Designer
+ EXPERIENCE Designer
Available for freelance work in product design, branding, visuals, and creative direction. If you have an idea worth building,
let’s change the world.
Let'S WORK
TOGETHER
BASED IN INDIA,
ASIA
PRODUCT Designer
+ EXPERIENCE Designer
Available for freelance work in product design, branding, visuals, and creative direction. If you have an idea worth building,
let’s change the world.
Let'S WORK
TOGETHER